Logo No No’s: 3 tips on developing a logo that will work for your business

A key component of any good marketing plan is having a good logo. It can be simple like the Nike swoosh or ever evolving Google logo.

When developing a logo there are a few things to keep in mind.

Design for your demographic
Hello Kitty is pink for a reason. Their targeted demographic are very girly girls. The shape is round and non-threatening and works well on a coloring book as well as a plush toy. Had Sanrio developed a brown cat in camouflage, it would have been inappropriate for that demographic. They selected the appropriate shape, image and color that would appeal to their base audience.

A logo is not a brochure
Developing the skills of an editor is not an easy task. It can seem like a really good idea to add a person, a guitar, the ocean, the clouds, the sun, the stars…your mom to your logo. However, if you keep it simple, you leave the opportunity to add more elements to your website, brochure or postcards.

Develop for multiple uses
Your logo will be used on a multitude of items from pens to business cards to websites. A good logo will need to be adjusted to accommodate the medium. If you select a full color logo and you need a doormat for your store, you may need a “one off” logo in one color that will work with the rugs. Make sure that your logo can work in different one color scenarios.

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