I gotz mad Klout, yo!
November 18, 2010 at 3:07 am Leave a comment
In exclusive night clubs and venues in glamorous cities like Las Vegas you no longer have to be famous by the standard definition to get into the VIP section, you just have to have a high Klout Score. Establishments looking for taste-makers and glitterati only have to look up your Klout Score to lift the velvet rope.
According to their website, the Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. The size of the sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Probability is the likelihood that messages will generate retweets or spark a conversation. If the user’s engaged followers are highly influential, they’ll have a high Network Score.
Welcome to the nex gen of page 6.
Entry filed under: Business, internet, Marketing. Tags: interactive marketing, klout score, melissa stockstill, mindkube, online influence.
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